The Rushmore Report: What Trump Must Do – Now

Former George W. Bush senior adviser Karl Rove responded to a scathing Wall Street +++ editorial that says Donald Trump’s campaign is on life support. The article suggested that Mr. Trump needs to turn the campaign over to his running mate, Indiana Gov. Mike Pence. Rove has offered his unsolicited advice on what Trump can do to still win the 2016 election. The architect of the last two winning Republican campaigns lays out what Trump must do to win – now.

The key, says Rove, is for Trump to pivot from attacking the media to a “sustained attack on Hillary Clinton and Barack Obama and their failings.” He must engineer a “sustained effort” to explain that “the kind of change he represents is different than the status quo that Hillary Clinton represents.”

The Wall Street Journal editorial board wrote that, by focusing on critics in the media, the window for a “Trump pivot” toward delineating policy differences with Clinton is closing. “Rather than reassure voters and try to repair his image, the New Yorker has spent the last three weeks giving his critics more ammunition,” the paper said.

The paper continued, “If they can’t get Mr. Trump to change his act by Labor Day, the GOP will have no choice but to write off the nominee as hopeless and focus on salvaging the Senate and House and other down-ballot races. Trump needs to decide if he wants to behave like someone who wants to be President – or turn the nomination over to Mike Pence.”

Rove agreed that the Trump campaign should follow Clinton’s criticisms rather than those from the media, and form a “deliberate plan to go after her each and every opportunity they can,” adding that the Republican nominee should focus mainly on the “20 percent” of swing voters rather than the steadfast base he has cultivated over the last year.

Further, Mr. Rove advised Trump to “write a big check” to his campaign and immediately begin running TV ads in battleground states to match Clinton’s spending on such attack ads. “This would send a signal that he is in this to win,” said Rove.

Is it too late for Trump to turn around his sliding poll numbers and win this election? “No,” says Karl Rove. “But the window of opportunity is closing.”

Trump can still win, but only if he makes major changes – now.

About the Author

Karl Rove was the architect for President George W. Bush’s two winning campaigns of 2000 and 2004. A prolific author, the conservative writer and commentator is a regular contributor to the Wall Street Journal and Fox News.


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