The Rushmore Report – Republicans Need a Better Midterm Elections Strategy

It’s risky to generalize from a single special election, but Tuesday’s too-close-for-GOP-comfort Arizona special election is part of a broader trend hinting that Republicans might be in for a disappointing November. Generic-ballot polling has shown a significant lead for Democrats, albeit one that has diminished since late 2017. Meanwhile, polling for contested Senate seats suggests that Republicans could be almost as likely to lose the Senate as they are to pick up seats overall.

GOP-held seats in Arizona, Nevada, and Tennessee look like they will be hard-fought. None of this means that Republicans are necessarily fated to electoral catastrophe in the midterms, but it does indicate they could be facing some significant headwinds.

In response to these difficulties, Republicans have tended in two directions, both of which have shortcomings. The “smart” play according to many Beltway cognoscenti is for Republicans to run on the economy and last year’s tax package. However, while economic growth has improved, it’s not yet the roaring ’90s. Meanwhile, polls show that the tax plan is not universally beloved. This messaging strategy also misses that fact that, in many cases, American political campaigns are about the future, not the past. In fact, it’s usually the minority party that is most able to use the past as a political weapon: to criticize the failings of the majority (see 1994, 2006, and 2010).

The other approach has been for Republicans to try to campaign as personally loyal to Donald Trump or to style themselves after a Trumpian persona. This strategy, too, has its limits. The president has a net negative approval rating, and making him the center of a midterm campaign is almost guaranteed to maximize the turnout of the Democratic base. Most Republican voters support Donald Trump (which is why campaigning against the president is unlikely to be a successful strategy for many Republican candidates), but loyalty to President Trump alone will probably not cause many Trumpian voters to turn out — just as many core Obama supporters did not turn out during the 2010 and 2014 midterms.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *