The Rushmore Report – Midterm Update: Crazy Amounts of Spending

The 2018 midterm elections are fast approaching. Both Republicans and Democrats are gearing up for the final stretch. What happens at the polls next month will determine if the Trump agenda continues to move forward, or if we will be locked in hopeless gridlock for the next two years. While polls show Democrats with about an 8-point lead in the generic ballot, critical individual races are much closer. But what’s crazy is the amount of money being spent – by both sides.

The National Republican Congressional Committee (NRCC), which works to get Republicans elected to Congress, has been reevaluating their strategy between now and the November election and pulling ad buys from campaigns they believe they no longer have a shot at winning.

According to The Hill, individual candidates, the NRCC, the DCCC, and numerous allies have spent $63 million this week alone. And that was in just 51 of the most competitive districts across the country.

So far this year, 13 major media markets have especially been targeted. This is a breakdown on the money spent in each of these markets.

  • Los Angeles: $36.1 million
  • Minneapolis: $30.8 million
  • New York City: $23.4 million
  • Philadelphia: $18.9 million
  • Washington, D.C.: $18.7 million
  • Las Vegas: $16.4 million
  • Detroit: $15.4 million
  • Houston: $13.7 million
  • Denver: $13.5 million
  • Kansas City: $12 million
  • Seattle: $11.6 million
  • Miami: $10 million

The Congressional Leadership Fund has raised more than $100 million this election cycle. They plan to spread $9 million across 30 districts this week alone.

While Democrats seem poised to take over the House, Republicans will likely hold onto the Senate. For conservatives, this is better than the reverse, as all Supreme Court nominations go through the Senate. Should the Kavanaugh hearings drag into next year, or if he goes down before then, this will matter – a lot.

With all the money being pumped into politics, get ready for a barrage of election ads. Until after November 6, it may not be safe to turn on your television set.

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